A.S.O. Germany - Cyclassics Rebranding

In 2015 we redesigned the official Cyclassics brand identity for its 20th anniversary – not just as a logo update, but as a statement. Elegant. Reduced. Enduring. Built for the peloton and the city streets. Inspired by the golden era of road cycling, the design bridges history and modern race culture.

Merchandise apparel – jerseys, bib shorts, t-shirts – created to re-ignite desire and connect riders, fans, and the event itself. A look still in use ten years later. Proof that true design doesn’t chase trends – it sets them.

SERVICES:
– Concept & creative direction
– Design & Illustration

COLLABORATORS:
– Photograpy by Björn Lexius

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