The 2021-22 Collection for FC St. Pauli marks the kick off for the sportswear brand "DIIY". And whats special about it? The brand is run 100% by FC St. Pauli. ERNST GmbH is responsible for the product-design as well as the communication-design and branding. Check it out
Client: FC St Pauli Merchandise GmbH & Co. KG
Creative and Art Direction: Christopher Ernst
In late 2019 we were commissioned by FC St. Pauli not only to design their next KIT and sportswear collection, but to develop their own sportswear brand. A dream came true and we`re more than proud to present the first glimpse of our work. New Jerseys are available now! Check it out
Client: FC St Pauli Merchandise GmbH & Co. KG
Creative and Art Direction: Christopher Ernst
Text and Copy: Christopher Ernst, Martin Drust