GOREWEAR - PERFORMANCE CYCLING APPAREL

High-performance cycling apparel for a crew that rides loud. We designed the official CANYON RADPACK Kit 2021 – not just as a piece of racewear, but as a visual manifesto. Bold. Reduced. Uncompromising. Built for crits, hill climbs and the street. Rooted in the radical energy of the RADPACK community, the kit combines graphic precision with technical performance.

Developed in close collaboration with the GOREWEAR & ABUS Product-teams and tested under race conditions.

SERVICES:
– Concept & creative direction
– Design & Illustration
– Typographic system & visual tone

COLLABORATORS:
– Photograpy by Kathrin Schafbauer, Björn Rechabek, Fellusch

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