Do epic sh*t. Nothing less to expect when shredding the burning roads in the south of Spain with your teammates. This was the first design ERNST GMBH did for Rad Race. What emerged from this rather typical assignment is a lasting friendship and business partnership. The idea behind the design was to reflect the beautiful earthy colors representing this part of Spain. The rather aggressive pattern symbolizes the massive energy needed to push your limits on the bike. As we planned a 9-stage trip from Cadiz to Barcelona we knew "This will be one of our greatest adventures so far…"
Client: Rad Race, Canyon, Abus
Creative- and Art Directon: Christopher Ernst
Video Direction and Production: modest department, Gerrit Piechowski