Working together with Champion Systems these guys really pushed the limits in production craftsmanship and speed. The patterns perfectly flow around the whole jersey and bib seamlessly. In this year the signature Rad Pack "shrimp" color was established together with the friends at Abus helmets. We toured through Italy in the summer to show the world what cycling means to us: Having the best time of our lives, united by the passion for nature and sport. <3
Client: Rad Race, Canyon, Abus, Oakley, ChampSys
Creative- and Art Directon: Christopher Ernst
Video Direction and Production: modest department, Gerrit Piechowski
Working together with Champion Systems these guys really pushed the limits in production craftsmanship and speed. The patterns perfectly flow around the whole jersey and bib seamlessly. In this year the signature Rad Pack "shrimp" color was established together with the friends at Abus helmets. We toured through Italy in the summer to show the world what cycling means to us: Having the best time of our lives, united by the passion for nature and sport. <3
Client: Rad Race, Canyon, Abus, Oakley, ChampSys
Creative- and Art Directon: Christopher Ernst
Video Direction and Production: modest department, Gerrit Piechowski