We created the brand identity for SIGHTEFFECT – a tool that turns algorithmic decisions into human insight. Sharp. Minimal. Honest. Built to decode complexity and restore agency in data-driven environments. Rooted in the belief that artificial intelligence needs visual responsibility, not hype.

From logo and tone of voice to interface language – the brand becomes a lens for what lies beneath the surface.

SERVICES:
– Brand concept & creative direction
– Logo & visual identity
– UX direction & visual system